University of Minnesota
University of Minnesota

Come celebrate with us – 10 years of research at the Fair!



The Driven to Discover Research Facility was launched in 2014 to bring University research and researchers into closer contact with the Minnesota community. Over two million people visit the fair each year from across the state making it a great place to connect with people and engage them in exciting, innovative projects from a wide variety of disciplines.


Starting in 2022, the D2D team has been visiting some county fairs throughout MN.

This provides an opportunity for more people to participate in the research projects that are hosted by the D2D team, and it provides an opportunity for  D2D researchers to expand outside the Twin Cities metro area.

“It was absolutely beyond our wildest dreams. The entire project at the State Fair was a lot of fun and a huge success.”
– 2018 D2D investigator

D2D allows fairgoers to participate in research in a fun, innovative, and convenient way. Most studies take under 20 minutes. See the full schedule of studies here: 2024 Study Schedule

Driven to Discover Research Building
D2D allows researchers to reach a more diverse pool of participants and meet recruitment goals in a matter of hours or days. Over 55,000 fairgoers visited D2D during the 2023 Fair. If you’re interested in conducting research at D2D in 2025, see the For Investigators page for details on applying.


To see how researchers and fairgoers have contributed in a variety of disciplines, review our current list of publications.

“We were able to collect data from a broad section of the State’s rural population which would have been difficult to do any other way.”   -2015 D2D investigator

Follow us on Twitter and Instagram:  @D2DMNState Fair